PUMA GLOBAL

Role: Brand Campaign Director. Project Lead (Ext.)

Challenge: Puma global ambassadors were keen to advocate for causes, but as it is not Puma's core business, they brought in specialists to help.

Insights: Each key athlete had an existing cause; find the most effective path to push for mass awareness, community action and policy change.

Ambassador focus: Thierry Henry, Winnie Harlow, Mohammed Kudos - Online Hate / Fiona O'Keeffe, Cara Delevingne - Environmental Change