About

Hands-on creative brand, marketing, events & advocacy expert who shapes brands into iconic experiences, inspiring and impacting communities. 20 years of commercial and non-profit experience, leading full funnel strategies, seasonal campaigns, content production, live events, fundraising initiatives and ambassador programs, using data, analytics and AI to optimise relevance & performance.

Experience:

Led a brand marketing agency across Europe for Fortune 500 brands.
Campaign experience across brand, product, owned, earned and bought media channels, sector & cause.
The CBMO helped scale Europe's fastest-growing hospitality brand across the region.
Co-founded an NGO that's touched over 1M refugees.

Career roles

øChief Brand & Marketing Officer

øHead of Brand

øPartnerships Director

øCreative Director

øArt Director / Writer

Recognition & Achievements:

Game 4 Ukraine. SKY TV Most Viewed Charity Event 2023. Common Goal Fast Company 2018. World’s Most Innovative Charity Award. The Student Hotel, Best Run Company Award 2016 & 2017. Awarded by Deloitte.