THE STUDENT HOTEL

Role: Chief Brand Marketing Officer.

Challenge: Europe's fastest growing hybrid hospitality group needs a brand redefinition and messaging focus to successfully launch multiple new hotels, coworking spaces and restaurants, while keeping existing locations full and inspiring.

Mission: Spearhead a comprehensive definition of TSH vision, mission, and communications strategy across the full suite of internal and external channels. Create a framework that speaks to guests of all ages. Led 9 product portfolio performance marketing campaigns against commercial targets. Kicked off a local ambassador program across every location while working with tech partners to rebuild the e-commerce site for hotel, restaurants, and coworking business units.

Strategy: May the student in you live forever.
Message: Stay Curious.