HEINEKEN IDEAS BREWERY

Role: Concept Origination. Brand Director. (Ext.)

Challenge: The habits of drinking are changing organically.

Insights: New ideas often come from your own community.

Answer: Heineken Ideas Brewery, an online active innovation lab that runs creative campaigns and sets challenges for the Heineken drinking community to answer - and become shared partners in the results.

Challenge example: Design the future of beer packaging and delivery.