THRIVE AFRICA / ENDFUND FOUNDATION

Role: Brand Advocacy Director. (Ext.)

Challenge: ENDFund is successful but battling for attention in a world where child disease in Africa isn't front of mind.

Insights: Africa is crazy about sport, especially football and basketball. Many African athletes are playing in European leagues, willing to champion the cause alongside ENDFund.

Answer
Thrive Africa. An athlete advocacy team promoting ENDFund efforts across social and mainstream broadcast media, driving fundraising in the athlete community and inspiring young Africans to get treatments locally.

Ambassadors: William Troost Ekong (Nigerian International 'Captain'), Nadia Nadim (Danish International / Qualified Doctor), Aida Muluneh (Artist).