PARALYMPIC CHAMPION BIBIEN MENTEL

Role: Brand Campaign Director.

Initiative: Develop and execute an inspiring campaign that drives new sponsors and donors to the Mentelity Foundation, funding the NL Paralympic team to travel to major events and inspires more young disabled kids to get into sport.

Team 75 insight highlighted that while 75% of able-bodied kids play sports, only 15% of disabled bodied kids were active. Additionally, the projects funded early development of prototypes for low-cost prosthetic legs, which was a major hurdle to participation.