MOVEMENT ON THE GROUND

Role: Co-Founder, Brand Communication Lead (Phase 1)

Challenge: The Syrian war created a huge influx of refugees into Europe with no plan, a huge tragedy unfolding and created an anti-immigrant reaction across all European countries.

Insights: Human beings need a purpose. Allowing refugees to self cater their environment is both more efficient and empowering for all communities. Bringing in game changing tech like solar energy, digital learning labs and wifi tracking allowed further self maintenance and a more effective experience.

Answer: Redefine the refugee experience based on humane, dignified living, where the communities are self-managing.

Results: Today, the Camp to Campus philosophy is active in Greece, Ukraine, Lebanon and Gaza. €20 Million in donations raised by the amazing MOTG team since launch, and over 1 Million lives touched.

Strategy: Camp to Campus.